Gryt Film
We started out side by side with the local band scene in Linköping. Music, curiosity and the urge to create kept pulling us forward, and one of the first bands we really grew together with was The Majority Says. We made videos with them early on, those productions gained attention, and soon more artists started reaching out — first locally, then nationally.
During those years, several of the artists we worked with took major steps in their careers and got signed. Labels became increasingly interested, bigger productions followed, and before long we were producing music videos internationally across a wide range of genres, artists and record companies.
What began in the Linköping music scene grew into years of close collaborations with artists, managers and labels. We have developed concepts from scratch, pitched treatments, handled travel and casting, built worlds in studio and out on the road, and shaped videos across pop, rock, metal, hip hop and everything in between.
Sony Music’s new signing Lion Cayden wanted to create a video in Sweden, and we handled the full process from first idea to finished production. We developed the concept, built the pitch, and pulled everything together on the ground — from casting to the practical execution — much like we had previously done for Sony Music Germany.
Clara Louise is a German artist signed to Sony Music in Germany. Together with Clara and the label, we shaped the full creative direction for these two videos, building the concepts from the ground up and giving each release its own visual identity. We handled the entire setup around the productions — from travel and accommodation to casting, props and the shoot itself.
Together with Warner Music Germany, we created this road trip video with Mathia. The ambition was to travel across Sweden and capture something open, cinematic and alive. The shoot turned into an adventure in itself, and the collaboration carried that same sense of movement and discovery all the way into the final film.
Lyric videos suddenly exploded, and demand grew fast. They became a cost-effective way to create a more stripped-back kind of music video — still visual, still memorable, but with a leaner production setup and a strong focus on mood, graphics and timing.
Together with TV personality Martin Björk, we made this music video for Isabel Betyo. It was a simple studio production where we created the visual expression through styling, props and a clean, controlled setup.
Warner Music Sweden wanted a simpler lyric video for Boris René. We built something visually appealing with enough character to stay relevant over time instead of feeling tied to a short-lived trend.
The smash hit and summer anthem “Swipa Höger” took off in a major way on the Swedish charts. We produced both the lyric video and the music video around the same time as the release gained momentum. The music video was an ambitious production where we mixed stop motion and live action in a playful but precise way, and together the videos have passed 3.5 million views on YouTube.
The Majority Says is where our music video journey really took shape. We were there from early on and made a striking video for one of their first key singles, followed by more productions as the band grew, got signed and kept evolving. Over the years we collaborated not only with the band, but also with labels, producers and the wider team around them.
The Majority Says has always had a distinctive style, but they have never been afraid to shift and reinvent themselves while keeping the same emotional core. That has made the collaboration especially rewarding. We have sketched ideas closely together, developed concepts side by side, and followed their journey not just through music videos, but also through promos and broader visual storytelling.
We followed the band closely through clubs in both Germany and Sweden and got to watch them develop in real time. We were there as the rooms got bigger, as the band moved from smaller club stages to larger shows and support slots for bigger artists, and that perspective shaped the promo as well. It became a way of capturing not just a song or a moment, but the energy around a band that was clearly growing fast in both countries.
We produced live videos with The Majority Says just outside their rehearsal space, filming the entire session live. The material was used across social media and in various promotional contexts, and it captured a raw, immediate side of the band that felt true to who they were.
Warner Music would sometimes come to us with fast-moving assignments that needed a sharp visual solution without a long runway. This was one of those projects with Yohio — a simpler graphic-driven music video in lyric-video form, created to move quickly while still feeling distinct.
Sadman is a Swedish synthpop group that started as a duo and later expanded into a quartet, with a sound that balances electronic precision and melancholy. That made the project a great fit for a more stylised visual approach. We built a white room and shaped a controlled, slightly offbeat music video with a graphic expression that matched the band’s sleek, synth-driven world.
The Neverdies were a Swedish pop-rock band formed in 2009, with a sound built on emotional hooks, minor-key melodies and a polished, radio-ready energy. They picked up momentum early and broke through by winning Bandit Unsigned, which gave them a wider platform and put more attention on the band. The two videos we made together carry that same direct, melodic and high-energy feeling, and it was fun to shape something visual around songs that already came with so much movement and attitude.
Team Rockit is an experimental Swedish trio moving between new age, trance and hip hop, and that blend made the project especially fun for us. The band already had a very distinct identity of its own, so the work became about finding a visual language that could carry the same strange, hypnotic and slightly futuristic energy into film.
Witchery is a Swedish blackened thrash and speed metal band that has been active since the late 1990s, with a world of its own that is dark, sharp and instantly recognisable. That gave us a strong foundation to build from visually. Across these productions we leaned into that aggressive, high-tempo expression and created videos that could sit naturally next to the band’s sound.
Working with artists from the local and regional scene was a huge part of how Gryt got started. Those collaborations gave us room to experiment early, move quickly and take on almost every role in the process — from ideas, pitching and casting to directing, shooting, editing, graphics and finishing. A lot of the way we still work today was shaped there.
